Serbian artist, Milos Rajkovic creates eerily poignant and dystopian socio-political gifs that visually elaborates on the social injustices in our contemporary society. Anti-capitalist themes revolve around technology, materialism and class-struggle are embodied by gifs. depicting (amongst other bizarre and witty creations) a dead businessman by a computer screen, penetrated by a tree growing from the ground and a Ronald McDonald figure with a bag on it’s head, oblivious to the pile of waste created by the fast food industry.
In many ways, we can see resemblance in style and process between Rajovic and street art legend, Banksy who touched minds and souls when he too harnessed a very accessible and public medium (like gifs.) using street walls.
The form hovers between a video and static picture. Its repetitive nature makes it a perfect medium for contemporary artists to make memorable political statements that speak to the more visually receptive generation.