British artist, INSA’s GIF-ITTI is a revolutionary way to engage with the public sphere, where online meets street art and can reached unprecedented numbers of viewers worldwide.
His psychedelic works are painted on layer by layer, each being photographed before they are re-painted and then finally turned into gifs to be shared on Tumblr. His most recent ambitious creation takes it one step further, creating a 14,000 square metre mural on the ground in Brazil, photographed from a satellite 4 times.
The result is a staggering and inspirational view from space: A unique piece of digital art.
"[The] internet has changed our view on art," INSA says in his video documenting the process of his new work. "I wanted to cross both worlds and make work that existed in online space even more than it existed in real space."