Last Friday, on April 24th marked the second anniversary of the Rana Plaza garment factory collapse resulting in 1133 deaths. Fashion social entrepreneur Marianne Hughes, had the idea to encourage people to cut out their clothing labels and create an installation to highlight the importance of ethical sourcing. I had the great pleasure to see this come together at FRD Cut Out: 'Who do the labels on your clothes cut out?' event at the The Cube in Shoreditch.
Often as consumers, we simply purchase what we see on the shop windows or clothing racks but we never think about what goes on behind the scenes. For example, how does a piece of clothing end up on the racks of H&M or Primark? Why is it as consumers, we take this for granted and therefore disregard how a product is sourced and made?
Evidently, labels inside our clothing don’t give us the information we want, thus does not create transparency to the consumer. The fashion industry attempts to tackle this issue by integrating social labels such as Global Organic Textile Standard (GOTS), Fair-Wear-Foundation, Fairtrade, and the EU Eco-Label.
However, there is still low recognition of these labels in the UK’s Generation Z (aged 18-25). As a consumer, we still have a great challenge to tackle this issue. It is our responsibility as the future generation to create a sustainable future and ensure our clothing is produced ethically and creating a positive impact on our world.
Fashion Revolution Day is a huge step to tackling this issue and the installation sent a powerful message of thanks to the people who made our clothes, and show support for greater transparency throughout the fashion supply chain. We want the fashion industry to cut out unethical and unsustainable practices because at the end of the day, I want to know #whomademyclothes?